On the difference between MS font rendering engine and Apple’s font rendering engine and why people perfer one of the two.
Now, on to the question of what people prefer. Jeff Atwood’s post from yesterday comparing the two font technologies side-by-side generated rather predictable heat: Apple users liked Apple’s system, while Windows users liked Microsoft’s system. This is not just standard fanboyism; it reflects the fact that when you ask people to choose a style or design that they prefer, unless they are trained, they will generally choose the one that looks most familiar. In most matters of taste, when you do preference surveys, you’ll find that most people don’t really know what to choose, and will opt for the one that seems most familiar. This goes for anything from silverware (people pick out the patterns that match the silverware they had growing up) to typefaces to graphic design: unless people are trained to know what to look for, they’re going to pick the one that is most familiar.
Which is why Apple engineers probably feel like they’re doing a huge service to the Windows community, bringing their “superior” font rendering technology to the heathens, and it explains why Windows users are generally going to think that Safari’s font rendering is blurry and strange and they don’t know why, they just don’t like it. Actually they’re thinking… “Whoa! That’s different. I don’t like different. Why don’t I like these fonts? Oh, when I look closer, they look blurry. That must be why.”
Now it totally makes sense why people may like busy webpages (and other things, like different types of designs, colors). There might be some deep underlying reason, but probably much of it is just simply growing up with certain types of design, being used to it, etc.
The other interesting point about this post is that Jeff Atwood works at the company I interned at last summer. He was the ‘technical evangelist’ i believe. yeah, that’s his actual job.
